Year One, 2014, By the Numbers


One Startup. No Secrets. Start at the beginning.

Our first year was full of surprises and achievements, both good and bad, that will be etched in our memories forever. Some of them I think Casey would rather forget (pulling multiple consecutive all-nighters, and driving 2 states away to pick up the last remaining out-of-season-peppers for sale in the Northeast). But many, like laughing with friends as they help us pull off a big day of shipments, or seeing the undeniable smile crack across skeptics’ faces after the first bite of Bees Knees drizzled pizza, are ones we’d rather never forget.

We could go on and on about our first year. The mistakes were aplenty, the success better than we could have hoped, and the future as uncertain, yet promising, as ever. But instead, we’ll let some of the numbers do the talking.

99  -  % Month over month average revenue growth

39  -  Roberta's pizzas eaten in the name of business

170,000  -  $ of revenue generated from sales of Bees Knees Spicy Honey

9,500  -  Bottles of Bees Knees sold in the year end holiday season

7.5  -  Gallons of honey spilled in our vehicles (1.5 - 5 gallon buckets)

100,000  -  $ of revenue generated during the holiday season

2,200  -  % growth the holiday month represented over previous monthly average

6,000  -  Bottles packed & shipped (by hand) in a 5 day period before Christmas

4  -  USPS employees who earned a bottle of Bees Knees for their continued help

20,000  -  $ estimated revenue we gave up by declining holiday orders from Dec 16th

4  -  Times we ran out of bottles or key ingredients and disappointed customers

1,744  -  Most bottles sold on a single day (Thanks to Today Show coverage)

17 ­ -  Friends who helped fill bottles or pack boxes to keep us alive

1  -  New vehicle purchased by our beekeeper to deliver our growing honey requirements

27  -  Countries where Bees Knees has at least one happy customer

50  -  States where Bees Knees has at least one happy customer

We're excited for the year ahead, whatever it might bring :)

-Morgen & Team

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Haven't tried our Bees Knees Spicy Honey Yet? Go ahead, order a bottle or two. We're so confident you'll love it that we'll give your money back if you're unhappy for any reason.


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