Bushwick Kitchen Startup Journey — Free Shipping RSS

Burning Cash and Slashing Profits for Growth

One Startup. No Secrets. Start at the beginning. I finally ran the numbers and called Casey, as promised, to report the actual cost of a bottle of our Bees Knees Spicy Honey. Sometimes the truth sucks – and this is one of those times. Despite having made our biggest batch yet, each bottle of finished product cost a whopping $9.01. Since we are selling at $14 a bottle the profit margin isn’t terrible, but our dreams of testing wholesale pricing for retail sales, free shipping and a scalable business seemed crushed. But within days, and after a discussion over a few cans of Rolling Rock, we began to offer free shipping and selling wholesale. And now, a few weeks later, our...

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