Bushwick Kitchen Startup Journey — Hot Honey RSS



When Feedback Hurts - The Pain of a Negative Review

One Startup. No Secrets. Start at the beginning. It was 9PM on Friday and I was heading to the bar to meet my wife and friends for drinks. It was going to be a fun night, especially since we had just completed an amazing week. Fueled by Casey’s email, the last few days and weeks had been an energizing roller coaster ride that went mostly up: Instagram posts about Bees Knees Spicy Honey from true influencers, positive feedback from raving customers, our favorite restaurants testing our product, requests for high-res product images from glossy-paged food magazines…  In fact, here are the actual results of Casey’s email: Drove over 500 unique visitors to our site in less than a week Sales in the...

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One Quick Email That Had a Huge Impact

One Startup. No Secrets. Start at the beginning. Momentum is a funny thing. When it's rolling, you don't notice it. But when it halts, it's hard to get it going again. We had hit cruise control with our business, moving along at a serviceable pace, but needing a big kick to get things rolling. I knew what I needed to do to get the next push, but I also knew that timing was everything. One of the reasons Morgen approached me to be his partner in this is because I have a great community of friends, colleagues, and collaborators who lead interesting lives and are enthusiastic about new ideas. It was my responsibility to engage this group in our story, and...

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Making The Product, Now That We've Sold It

One Startup. No Secrets. Start at the beginning.  By the end of day 30, we have—with very little effort—a full batch of orders ready to be filled and shipped out. Which means it’s time to stop testing and time to start making the recipe in bulk. Easier said than done. Translating a recipe from small batches to large is always a delicate process because ingredients don’t necessarily increase in tandem. I decided to play it safe and used a little less chili than I thought I would need; it’s always easier to add heat, it’s almost impossible to subtract. Streaming the honey out of the bucket and into my pot was one of the most joyful moments so far. It was...

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How We Launched Our Company in 30 Days – The Numbers

One Startup. 30 Days. No Secrets. Start at the beginning.  We continually kick ourselves in the ass for committing to a 30-day launch timeline.  Nothing has felt as ready as it should, it seems like we are miles away from shipping a product we’ve committed to ship this week, we have a miles long To-Do list and I accidentally planned a ski trip during our first week of production and shipping product – whoops! Despite the frustrations, we’ve made progress. In 30 days: 1 Idea turned into a marketable product 1 Company established: MixedMade LLC 3 Domains registered 1 Website set up on Shopify 9 revisions for website to look “good enough” and reflect better SEO (images below)  6 Systems implemented: payments,...

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Apps For Everything - Even Hooking Up On a Plane (Day 26)

One Startup. 30 Days. No Secrets. Start at the beginning.  I cheered as soon as I saw the first order hit. I then felt ashamed. How could I be THIS excited from a $40 order, when at IdeaPaint I would get single orders in the hundreds of thousands? To hell with shame. I quickly messaged Casey knowing he would share in the elation. At least he gave me an exclamation point!   Seriously, I can't articulate how excited we get every time an order registers. Granted we're hardly making Huy Fong Foods Inc shake in their boots, but still the feeling is electrifying. As the first orders rolled in it occurred to me that we need to account for them financially. I also...

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