Bushwick Kitchen Startup Journey — Hot Honey RSS



Finding Our Supplier - Honey Hunt Part 2 (Day 25)

       One Startup. 30 Days. No Secrets. Start at the beginning.  Aside from some reading and brief online research, we know next to nothing about our key ingredient, honey. Naturally, the next stop on our blizzard-covered honey hunt was to say hi to the founders of Hudson Valley Bee Supply who were our invaluable connection to several beekeepers in the area. One of the biggest lessons Morgen and I have learned in launching this brand is that you have to take the help that others can offer. We have passion and drive and smarts, but there are others who can step in with real expertise in areas where we falter. We’ve been extremely lucky to be surrounded with people who...

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Finding Our Supplier - Honey Hunt Part 1 (Day 25)

       One Startup. 30 Days. No Secrets. Start at the beginning.  "I don't trust anyone who isn't a person. Including the government." That's when we fell in love with our honey supplier, a Hudson Valley beekeeper who lives completely off the grid, only deals in cash, and doesn't pay taxes. Morgen and I left the city this morning with a few appointments lined up with possible honey suppliers. I've been recipe testing like crazy, but I've been eager to get our honey supply secured. As I've discussed in an earlier product development post, each honey variety has distinct properties and I wanted to find something light and sweet to balance the spicy combination of chilies. And something we could get...

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Selling a Product That Doesn't Exist (Day 22)

One Startup. 30 Days. No Secrets. Start at the beginning.    It's true, we are taking orders for a product that doesn’t actually exist. Yet. Despite the narrowing 30 day timeline, or maybe because of it, we are incredible proud of what we have built in just three weeks. Pride in hand, we are now sharing MixedMade with our community and are accepting pre-orders. To begin accepting pre-orders, we believe we need two key items to convey our offering: Photos of the product A price, based on actual costs But instead we’ve settled on: Digital renderings of what we think the product will look like A price, based on estimated costs That is to say, we have no finished product. We have...

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Design Your Brand For Free - The Value of Pizza & Beer (Day 20)

One Startup. 30 Days. No Secrets. Start at the beginning.  Maybe our branding isn't actually free if you count the pizza and beer that we used to lure our neighbor into this unpaid extracurricular project.   Morgen and I are lucky to have a group of friends who are not only enthusiastic about our adventure, but eager to offer their talents. Raz is one of those friends and lucky for us the man is a design genius. After years in advertising, Raz left to join the team that launched qwiki. A very valuable guy to have on our side! Lacking a super-talented neighbor with design skills? There are a few affordable and quick crowd-sourced options like 99designs and crowdSPRING.  At our first meeting, Morgen and I...

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How We Named Our Company in 2 Hours (Day 10)

One Startup. 30 Days. No Secrets. Start at the beginning. Name: A company name is probably important for all kinds of reasons. But for us today, a company name is important because we need to legally file our company, buy a domain and build a website. We already have a name for our first product as it somehow struck me while leaning into the frigid January wind on my walk home from the subway: Bees Knees Spicy Honey. Fortunately Casey also likes that name, but we want a general, overarching company name so we won’t be forever stuck with a brand centered around just spicy honey. Naturally, we must make a list! We listed a myriad of potential names: some with meaning...

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