Bushwick Kitchen Startup Journey — Mistakes RSS

The Ugly Side of Customer Service

One Startup. No Secrets. Start at the beginning. Warning: We’re about to talk trash. In the spirit of transparency, which is the point of this startup journey blog, this post is going to cover (a select few of) our customers. We love our customers. We really do. But as anyone who has ever dealt with customer service knows, there are always the few who will drive you absolutely crazy. Admitting this goes against the golden rule of customer service: “The Customer is Always Right”. But we hope you’ll forgive our rudeness for just a moment while we expose one of the most important aspects of running a business. Onward. If you’re anything like us, your first months in business were smooth sailing...

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Holiday Mess and Mistakes

One Startup. No Secrets. Start at the beginning. It seems that most accidents don’t happen because of a single factor, but rather a chain of errors coming together to allow for a disastrous outcome. Well, our preparation for and execution of holiday sales was about as close as you can come to a disaster, without being an actual disaster (at least as perceived from the outside). I can at least give us credit for thinking about being prepared and trying. I can’t, however, give us credit for getting it right. Casey’s research told us to be prepared for 3-4 x our normal order volume through the holidays. But since our order volume has never been consistent month-to-month (with regular growth) we were...

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