Bushwick Kitchen Startup Journey — Pre-Sale RSS

How We Launched Our Company in 30 Days – The Numbers

One Startup. 30 Days. No Secrets. Start at the beginning.  We continually kick ourselves in the ass for committing to a 30-day launch timeline.  Nothing has felt as ready as it should, it seems like we are miles away from shipping a product we’ve committed to ship this week, we have a miles long To-Do list and I accidentally planned a ski trip during our first week of production and shipping product – whoops! Despite the frustrations, we’ve made progress. In 30 days: 1 Idea turned into a marketable product 1 Company established: MixedMade LLC 3 Domains registered 1 Website set up on Shopify 9 revisions for website to look “good enough” and reflect better SEO (images below)  6 Systems implemented: payments,...

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Selling a Product That Doesn't Exist (Day 22)

One Startup. 30 Days. No Secrets. Start at the beginning.    It's true, we are taking orders for a product that doesn’t actually exist. Yet. Despite the narrowing 30 day timeline, or maybe because of it, we are incredible proud of what we have built in just three weeks. Pride in hand, we are now sharing MixedMade with our community and are accepting pre-orders. To begin accepting pre-orders, we believe we need two key items to convey our offering: Photos of the product A price, based on actual costs But instead we’ve settled on: Digital renderings of what we think the product will look like A price, based on estimated costs That is to say, we have no finished product. We have...

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