Bushwick Kitchen Startup Journey — Self-Funding RSS



Williams-Sonoma: 534 Days, But Who’s Counting...

Bees Knees Meyer Lemon Honey, just hit the shelves of Williams-Sonoma stores around the country and online. But the journey from “Wouldn’t it be cool if Williams-Sonoma carried our stuff?” to “Williams-Sonoma carries our stuff!” was longer and pricklier than you might expect. Here’s how we did it and what we learned along the way. Round 1: Taking our First Shot On October 14, 2014, I received this email from a friend: “TED! Your timing is EPIC! They have a meeting with their president this afternoon to present honey concepts. Is there any Bees Knees Spicy Honey in the Bay Area that you could have expressed over to the Williams-Sonoma office today for her meeting? The buyer's information is below....

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Wholesale Update: 2015 Numbers & New Strategy

At the end of 2014, there were 19 retailers carrying Bushwick Kitchen products, heavily concentrated in Brooklyn & Manhattan. Fast forward to today and our products now grace the shelves of 265 retail locations in 38 states around the US & Canada. In other words, we grew our retail footprint by 734% in one year, which resulted in $220,000 in gross revenue in 2015. Not bad, right? To be frank, it was a ton of work, replete with nerve-wracking trials and head-scratching errors. We cobbled together strategies learned from fellow food entrepreneurs, tactics borrowed from the world of growth hacking, and some good ol’ fashioned sales moxy. (Thanks Glengarry Glen Ross!) In the end, we started to reap the rewards...

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Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely doesn't feel like two years. [And let's just get this out of the way: we've been terrible about blogging and that's going to change in 2016. But thank you to everyone who has been reading from the start!] 2015 was a massive year for us: We moved into our very own space in March We launched Trees Knees Spicy Syrup in May We introduced Weak Knees Gochujang Sriracha in September We surpassed half a million dollars in revenue Bottles have gone to every state and territory in the U.S. plus...

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Cash Flow - and the Perils of Self-Funding

One Startup. No Secrets. Start at the beginning.  “Don’t take this the wrong way, but you’re not the one who has to stay up producing and bottling until 5AM,” Casey says quite sweetly. He has a point. As the one handling production, Casey is bearing the brunt of our seeming endless battle between inventory & cash. And as someone who suffers if I have to stay up past 11PM, I’m especially empathetic to this point.Positive press and awareness over the past few months have been nothing short of incredible. Additionally, we’ve been fortunate to self-fund our growth thus far. Leading into the holiday season, we’ve already confirmed a few major press pieces. This should result in significant sales, which we’re excited for....

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