Bushwick Kitchen Startup Journey RSS



We're An LLC, And So Can You (Day 15)

One Startup. 30 Days. No Secrets. Start at the beginning. Today I realized I don't know shit about a lot of things. I am excited that we have a company name (and domain) as these two things allow us to move forward. But moving forward requires action on some topics that are new to me, and thus, as many entrepreneurs do, I am winging it. Legal: LLC vs. S Corp Per our original plan, we want to "make it official" so I began to research what type of legal structure MixedMade should be.  This is a confusing topic I haven’t thought about since college, as I was not involved in this step while at IdeaPaint. I started with our simple requirements: Make MixedMade...

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How We Named Our Company in 2 Hours (Day 10)

One Startup. 30 Days. No Secrets. Start at the beginning. Name: A company name is probably important for all kinds of reasons. But for us today, a company name is important because we need to legally file our company, buy a domain and build a website. We already have a name for our first product as it somehow struck me while leaning into the frigid January wind on my walk home from the subway: Bees Knees Spicy Honey. Fortunately Casey also likes that name, but we want a general, overarching company name so we won’t be forever stuck with a brand centered around just spicy honey. Naturally, we must make a list! We listed a myriad of potential names: some with meaning...

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Starting Our Business - A Plan (Day 1)

One Startup. 30 Days. No Secrets. Start at the beginning. Today is the first day of our 30 day challenge, where Casey and I attempt to create a simple but kickass business and product, focused on spicy honey, in just 30 days. We’re documenting the journey so you can be a part of process and decisions, and use our journey as inspiration to launch your own company. Our kickoff brainstorm started, naturally, with our favorite pizza. We quickly created and discussed a list of topics which includes: -Structure / Equity -Expectations / Roles & Responsibilities -Needs for launch -Marketing -Production Structure / Roles: Casey kills it in the kitchen and, in my opinion, is Mr. Brooklyn so he will be focused on the product...

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Learn To Start Your Business, By Following Ours - The Beginning

Follow along as we lift the veil on the juicy details of our startup journey, where we will launch a company and product from scratch in less than 30 days and attempt to grow a real business. The Idea: Our idea is spicy honey.  Yes, that’s right, two things that normally don’t go together, just like businesses and transparency.  I like spicy honey as our business idea because it is: Familiar: It is relatable and tangible – people can understand it Niche: It is a category not currently owned by any major brand or company Fun: I personally really like the product, as a fan of honey and hot sauce.  I have a few friends who homemake spicy honey, not...

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