Bushwick Kitchen Startup Journey — Company Name RSS

How We Named Our Company in 2 Hours (Day 10)

One Startup. 30 Days. No Secrets. Start at the beginning. Name: A company name is probably important for all kinds of reasons. But for us today, a company name is important because we need to legally file our company, buy a domain and build a website. We already have a name for our first product as it somehow struck me while leaning into the frigid January wind on my walk home from the subway: Bees Knees Spicy Honey. Fortunately Casey also likes that name, but we want a general, overarching company name so we won’t be forever stuck with a brand centered around just spicy honey. Naturally, we must make a list! We listed a myriad of potential names: some with meaning...

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