Bushwick Kitchen Startup Journey — Branding RSS



Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely doesn't feel like two years. [And let's just get this out of the way: we've been terrible about blogging and that's going to change in 2016. But thank you to everyone who has been reading from the start!] 2015 was a massive year for us: We moved into our very own space in March We launched Trees Knees Spicy Syrup in May We introduced Weak Knees Gochujang Sriracha in September We surpassed half a million dollars in revenue Bottles have gone to every state and territory in the U.S. plus...

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Design Your Brand For Free - The Value of Pizza & Beer (Day 20)

One Startup. 30 Days. No Secrets. Start at the beginning.  Maybe our branding isn't actually free if you count the pizza and beer that we used to lure our neighbor into this unpaid extracurricular project.   Morgen and I are lucky to have a group of friends who are not only enthusiastic about our adventure, but eager to offer their talents. Raz is one of those friends and lucky for us the man is a design genius. After years in advertising, Raz left to join the team that launched qwiki. A very valuable guy to have on our side! Lacking a super-talented neighbor with design skills? There are a few affordable and quick crowd-sourced options like 99designs and crowdSPRING.  At our first meeting, Morgen and I...

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