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Bushwick Kitchen Startup Journey — E-Commerce RSS

Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely doesn't feel like two years. [And let's just get this out of the way: we've been terrible about blogging and that's going to change in 2016. But thank you to everyone who has been reading from the start!] 2015 was a massive year for us: We moved into our very own space in March We launched Trees Knees Spicy Syrup in May We introduced Weak Knees Gochujang Sriracha in September We surpassed half a million dollars in revenue Bottles have gone to every state and territory in the U.S. plus...

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Burning Cash and Slashing Profits for Growth

One Startup. No Secrets. Start at the beginning. I finally ran the numbers and called Casey, as promised, to report the actual cost of a bottle of our Bees Knees Spicy Honey. Sometimes the truth sucks – and this is one of those times. Despite having made our biggest batch yet, each bottle of finished product cost a whopping $9.01. Since we are selling at $14 a bottle the profit margin isn’t terrible, but our dreams of testing wholesale pricing for retail sales, free shipping and a scalable business seemed crushed. But within days, and after a discussion over a few cans of Rolling Rock, we began to offer free shipping and selling wholesale. And now, a few weeks later, our...

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Apps For Everything - Even Hooking Up On a Plane (Day 26)

One Startup. 30 Days. No Secrets. Start at the beginning.  I cheered as soon as I saw the first order hit. I then felt ashamed. How could I be THIS excited from a $40 order, when at IdeaPaint I would get single orders in the hundreds of thousands? To hell with shame. I quickly messaged Casey knowing he would share in the elation. At least he gave me an exclamation point!   Seriously, I can't articulate how excited we get every time an order registers. Granted we're hardly making Huy Fong Foods Inc shake in their boots, but still the feeling is electrifying. As the first orders rolled in it occurred to me that we need to account for them financially. I also...

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Website and SEO Setup For a Non-Programmer (Day 18)

One Startup. 30 Days. No Secrets. Start at the beginning. Website / E-Commerce I admit it, I just wasted a ton of time - do not sign up for a website and immediately fill all the pages with unplanned content! Let me take a step back.  We need a quick, cheap and easy website / e-commerce solution to fit our crunched timeline, minuscule budget and the fact that neither of us have ANY programming experience. Thankfully, we are not alone. It turns out there are plenty of simple website and online shop builders, including these which have been referred the most from friends: Shopify, Tictail, Store Envy and Squarespace. Searching the magical Google for some help on selecting our perfect webshop builder led me to Website Builder Expert,...

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