Bushwick Kitchen Startup Journey — Entrepreneur RSS

Wholesale Update: 2015 Numbers & New Strategy

At the end of 2014, there were 19 retailers carrying Bushwick Kitchen products, heavily concentrated in Brooklyn & Manhattan. Fast forward to today and our products now grace the shelves of 265 retail locations in 38 states around the US & Canada. In other words, we grew our retail footprint by 734% in one year, which resulted in $220,000 in gross revenue in 2015. Not bad, right? To be frank, it was a ton of work, replete with nerve-wracking trials and head-scratching errors. We cobbled together strategies learned from fellow food entrepreneurs, tactics borrowed from the world of growth hacking, and some good ol’ fashioned sales moxy. (Thanks Glengarry Glen Ross!) In the end, we started to reap the rewards...

Continue reading

Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely doesn't feel like two years. [And let's just get this out of the way: we've been terrible about blogging and that's going to change in 2016. But thank you to everyone who has been reading from the start!] 2015 was a massive year for us: We moved into our very own space in March We launched Trees Knees Spicy Syrup in May We introduced Weak Knees Gochujang Sriracha in September We surpassed half a million dollars in revenue Bottles have gone to every state and territory in the U.S. plus...

Continue reading

When Feedback Hurts - The Pain of a Negative Review

One Startup. No Secrets. Start at the beginning. It was 9PM on Friday and I was heading to the bar to meet my wife and friends for drinks. It was going to be a fun night, especially since we had just completed an amazing week. Fueled by Casey’s email, the last few days and weeks had been an energizing roller coaster ride that went mostly up: Instagram posts about Bees Knees Spicy Honey from true influencers, positive feedback from raving customers, our favorite restaurants testing our product, requests for high-res product images from glossy-paged food magazines…  In fact, here are the actual results of Casey’s email: Drove over 500 unique visitors to our site in less than a week Sales in the...

Continue reading

Selling a Product That Doesn't Exist (Day 22)

One Startup. 30 Days. No Secrets. Start at the beginning.    It's true, we are taking orders for a product that doesn’t actually exist. Yet. Despite the narrowing 30 day timeline, or maybe because of it, we are incredible proud of what we have built in just three weeks. Pride in hand, we are now sharing MixedMade with our community and are accepting pre-orders. To begin accepting pre-orders, we believe we need two key items to convey our offering: Photos of the product A price, based on actual costs But instead we’ve settled on: Digital renderings of what we think the product will look like A price, based on estimated costs That is to say, we have no finished product. We have...

Continue reading

Design Your Brand For Free - The Value of Pizza & Beer (Day 20)

One Startup. 30 Days. No Secrets. Start at the beginning.  Maybe our branding isn't actually free if you count the pizza and beer that we used to lure our neighbor into this unpaid extracurricular project.   Morgen and I are lucky to have a group of friends who are not only enthusiastic about our adventure, but eager to offer their talents. Raz is one of those friends and lucky for us the man is a design genius. After years in advertising, Raz left to join the team that launched qwiki. A very valuable guy to have on our side! Lacking a super-talented neighbor with design skills? There are a few affordable and quick crowd-sourced options like 99designs and crowdSPRING.  At our first meeting, Morgen and I...

Continue reading