Bushwick Kitchen Startup Journey — Journey RSS



Wholesale Update: 2015 Numbers & New Strategy

At the end of 2014, there were 19 retailers carrying Bushwick Kitchen products, heavily concentrated in Brooklyn & Manhattan. Fast forward to today and our products now grace the shelves of 265 retail locations in 38 states around the US & Canada. In other words, we grew our retail footprint by 734% in one year, which resulted in $220,000 in gross revenue in 2015. Not bad, right? To be frank, it was a ton of work, replete with nerve-wracking trials and head-scratching errors. We cobbled together strategies learned from fellow food entrepreneurs, tactics borrowed from the world of growth hacking, and some good ol’ fashioned sales moxy. (Thanks Glengarry Glen Ross!) In the end, we started to reap the rewards...

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Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely doesn't feel like two years. [And let's just get this out of the way: we've been terrible about blogging and that's going to change in 2016. But thank you to everyone who has been reading from the start!] 2015 was a massive year for us: We moved into our very own space in March We launched Trees Knees Spicy Syrup in May We introduced Weak Knees Gochujang Sriracha in September We surpassed half a million dollars in revenue Bottles have gone to every state and territory in the U.S. plus...

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Finding Our Supplier - Honey Hunt Part 2 (Day 25)

       One Startup. 30 Days. No Secrets. Start at the beginning.  Aside from some reading and brief online research, we know next to nothing about our key ingredient, honey. Naturally, the next stop on our blizzard-covered honey hunt was to say hi to the founders of Hudson Valley Bee Supply who were our invaluable connection to several beekeepers in the area. One of the biggest lessons Morgen and I have learned in launching this brand is that you have to take the help that others can offer. We have passion and drive and smarts, but there are others who can step in with real expertise in areas where we falter. We’ve been extremely lucky to be surrounded with people who...

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Finding Our Supplier - Honey Hunt Part 1 (Day 25)

       One Startup. 30 Days. No Secrets. Start at the beginning.  "I don't trust anyone who isn't a person. Including the government." That's when we fell in love with our honey supplier, a Hudson Valley beekeeper who lives completely off the grid, only deals in cash, and doesn't pay taxes. Morgen and I left the city this morning with a few appointments lined up with possible honey suppliers. I've been recipe testing like crazy, but I've been eager to get our honey supply secured. As I've discussed in an earlier product development post, each honey variety has distinct properties and I wanted to find something light and sweet to balance the spicy combination of chilies. And something we could get...

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A Hot Sticky Mess of Product Development - Taste Testing (Day 21)

One Startup. 30 Days. No Secrets. Start at the beginning.  Last night, Morgen and I met in his apartment to test samples. He hadn't tried any of the spicy honey yet and I was excited for him to get a taste. Raz, our heroic designer, and his fiancé, Caro, live in the apartment below so they came up with beer and cheese in hand, ready to join in on the judging. The first sample was red pepper flake infused, which I felt was the most broadly appealing. Delicious, but nothing daring. The others enjoyed it and without debate we agreed it would be a great product. Next was fresno pepper. I use fresno in a different hot sauce I've been making for...

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