Bushwick Kitchen Startup Journey RSS



Selling to Retailers: Part I

                    One Startup. No Secrets. Start at the beginning. Over the last 6 months, I’ve learned an incredible amount about selling a food product to retailers. So much so that I thought it would be valuable to share some of these learnings with other small makers that have big goals. Building a thriving wholesale business is tough work, but I’ve pulled apart the key things I wish I had known from the start. Depending on the type of product you sell, there are potentially thousands of retailers that could successfully sell your product, from local mom & pop shops around the corner to national behemoths like Whole Foods that can be found in every major city. In this post, I’m going to...

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Getting a Commercial Kitchen Inspection-Ready in One Week

One Startup. No Secrets. Start at the beginning. Every last roll of packing tape is out of my apartment. Not a box or bottle darkens my living room. My computer no longer leers at me from its ottoman perch. I have my apartment back and MixedMade has a beautiful new permanent home. From the start, my home has been the office and shipping headquarters. But as we continued to grow, it became an increasingly unrealistic situation. We needed to stay lean on budget, but find a more workable solution: somewhere where product could be made, stored, and shipped, with room to grow new product ideas.  I knew where I wanted to be. A former Pfizer factory in Williamsburg has become Brooklyn’s hub...

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Vision: Why I Joined Casey & Morgen at MixedMade

One Startup. No Secrets. Start at the beginning. Earlier this fall I received a call while meandering from Boston to Maine by train. It was Morgen, calling from London to update me on his life after IdeaPaint. Before I go any further, I want to give you the inside scoop on Mojo*. He is the epitome of a can-do entrepreneur; a leader without a hint of ego and a teammate with unflappable determination. I saw this first-hand during our time together in college and as a spectator while he and his colleagues turned IdeaPaint into a must-have product in companies, schools and homes around the world. In fact, I’ve always hoped (and had a sneaking suspicion) that he and I would be...

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Year One, 2014, By the Numbers

One Startup. No Secrets. Start at the beginning. Our first year was full of surprises and achievements, both good and bad, that will be etched in our memories forever. Some of them I think Casey would rather forget (pulling multiple consecutive all-nighters, and driving 2 states away to pick up the last remaining out-of-season-peppers for sale in the Northeast). But many, like laughing with friends as they help us pull off a big day of shipments, or seeing the undeniable smile crack across skeptics’ faces after the first bite of Bees Knees drizzled pizza, are ones we’d rather never forget. We could go on and on about our first year. The mistakes were aplenty, the success better than we could have hoped,...

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We Got by with a Little Help from Our Friends

One Startup. No Secrets. Start at the beginning. You already know we bled, sweat, laughed, and cried in our attempt to meet holiday demand. You've heard from us in a few different ways (apologies, recounting stories, delays, etc.), but we thought it might be nice to let someone else do the talking for a change: We’ve been lucky to have the support of our friends who were eager to pitch in and help during our emergency. We asked two of them to share their perspectives of the holiday madness. First up, Kelly, who is a good friend of mine and without question the best box packer I’ve ever seen. After an hour of working alongside her, Ted whispered in my ear, “She’s too...

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