Bushwick Kitchen Startup Journey RSS



Holiday Mess and Mistakes

One Startup. No Secrets. Start at the beginning. It seems that most accidents don’t happen because of a single factor, but rather a chain of errors coming together to allow for a disastrous outcome. Well, our preparation for and execution of holiday sales was about as close as you can come to a disaster, without being an actual disaster (at least as perceived from the outside). I can at least give us credit for thinking about being prepared and trying. I can’t, however, give us credit for getting it right. Casey’s research told us to be prepared for 3-4 x our normal order volume through the holidays. But since our order volume has never been consistent month-to-month (with regular growth) we were...

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We Grew Our Team by 50%, for Free

One Startup. No Secrets. Start at the beginning. I’d love to tell you sales are erupting so fast that we had no choice but to hire another team member immediately. While that would be a good reason to hire, that’s not entirely the case here. The truth isn’t that far off, but it’s a bit less glamorous. MixedMade is growing. And we’re growing at a faster rate than we had anticipated. Fortunately Casey boldly quit his job four months ago and we’ve been relying heavily on his sweat to survive – he’s regularly lugged hundreds of pounds of honey up and down 3 flights of stairs and produced 1200 pound batches by his lonesome – all with a smile. Without his relentless...

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Cash Flow - and the Perils of Self-Funding

One Startup. No Secrets. Start at the beginning.  “Don’t take this the wrong way, but you’re not the one who has to stay up producing and bottling until 5AM,” Casey says quite sweetly. He has a point. As the one handling production, Casey is bearing the brunt of our seeming endless battle between inventory & cash. And as someone who suffers if I have to stay up past 11PM, I’m especially empathetic to this point.Positive press and awareness over the past few months have been nothing short of incredible. Additionally, we’ve been fortunate to self-fund our growth thus far. Leading into the holiday season, we’ve already confirmed a few major press pieces. This should result in significant sales, which we’re excited for....

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The Press Effect

One Startup. No Secrets. Start at the beginning. “Hey, can you order another 912 bottles please?” I was slightly annoyed. Just a week ago Casey and I talked about getting a grip on our inventory. Clearly he didn’t get the message because he had somehow lost track of at least half of our last 912 bottles, which arrived less than two weeks ago. “Case, what happened to the bottles you just got!?” “They’re all accounted for, we’re pacing to run out again next week.” It turns out Casey wasn’t the one missing something. I was. In my efforts to keep up with the influx of orders, I didn’t realize how much product we’ve been selling. In August we sold 165 bottles...

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5 Things to Consider Before Leaving Your Job for Your Startup

One Startup. No Secrets. Start at the beginning. *This post was originally written for Inc.com* Casey is incredibly talented, smart, and has a knack for figuring things out. That said, he has no prior entrepreneurial experience. He has no trust fund or family inheritance to fall back on. Having lived in the income-sucking city of New York for the past nine years, he doesn't exactly have a plush savings account either. So imagine my surprise when I read an email from Casey a few weeks ago saying, "I've thought a lot about this, I can't keep sacrificing the thing that excites me for the thing that pays my bills. I'm giving my notice so I can focus full-time on MixedMade." Here are the issues that...

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