Bushwick Kitchen Startup Journey — Business RSS



Wholesale Update: 2015 Numbers & New Strategy

At the end of 2014, there were 19 retailers carrying Bushwick Kitchen products, heavily concentrated in Brooklyn & Manhattan. Fast forward to today and our products now grace the shelves of 265 retail locations in 38 states around the US & Canada. In other words, we grew our retail footprint by 734% in one year, which resulted in $220,000 in gross revenue in 2015. Not bad, right? To be frank, it was a ton of work, replete with nerve-wracking trials and head-scratching errors. We cobbled together strategies learned from fellow food entrepreneurs, tactics borrowed from the world of growth hacking, and some good ol’ fashioned sales moxy. (Thanks Glengarry Glen Ross!) In the end, we started to reap the rewards...

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Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely doesn't feel like two years. [And let's just get this out of the way: we've been terrible about blogging and that's going to change in 2016. But thank you to everyone who has been reading from the start!] 2015 was a massive year for us: We moved into our very own space in March We launched Trees Knees Spicy Syrup in May We introduced Weak Knees Gochujang Sriracha in September We surpassed half a million dollars in revenue Bottles have gone to every state and territory in the U.S. plus...

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The Ugly Side of Customer Service

One Startup. No Secrets. Start at the beginning. Warning: We’re about to talk trash. In the spirit of transparency, which is the point of this startup journey blog, this post is going to cover (a select few of) our customers. We love our customers. We really do. But as anyone who has ever dealt with customer service knows, there are always the few who will drive you absolutely crazy. Admitting this goes against the golden rule of customer service: “The Customer is Always Right”. But we hope you’ll forgive our rudeness for just a moment while we expose one of the most important aspects of running a business. Onward. If you’re anything like us, your first months in business were smooth sailing...

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Design Your Brand For Free - The Value of Pizza & Beer (Day 20)

One Startup. 30 Days. No Secrets. Start at the beginning.  Maybe our branding isn't actually free if you count the pizza and beer that we used to lure our neighbor into this unpaid extracurricular project.   Morgen and I are lucky to have a group of friends who are not only enthusiastic about our adventure, but eager to offer their talents. Raz is one of those friends and lucky for us the man is a design genius. After years in advertising, Raz left to join the team that launched qwiki. A very valuable guy to have on our side! Lacking a super-talented neighbor with design skills? There are a few affordable and quick crowd-sourced options like 99designs and crowdSPRING.  At our first meeting, Morgen and I...

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Website and SEO Setup For a Non-Programmer (Day 18)

One Startup. 30 Days. No Secrets. Start at the beginning. Website / E-Commerce I admit it, I just wasted a ton of time - do not sign up for a website and immediately fill all the pages with unplanned content! Let me take a step back.  We need a quick, cheap and easy website / e-commerce solution to fit our crunched timeline, minuscule budget and the fact that neither of us have ANY programming experience. Thankfully, we are not alone. It turns out there are plenty of simple website and online shop builders, including these which have been referred the most from friends: Shopify, Tictail, Store Envy and Squarespace. Searching the magical Google for some help on selecting our perfect webshop builder led me to Website Builder Expert,...

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