Bushwick Kitchen Startup Journey

Our second birthday! (And why we're re-branding.)

Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely...

Our second birthday! (And why we're re-branding.)

I can't believe it's been two years. And by that I mean it feels like it's been six years. It also feels like it's been five months. But it definitely...

5 Things to Consider Before Leaving Your Job fo...

One Startup. No Secrets. Start at the beginning. *This post was originally written for Inc.com* Casey is incredibly talented, smart, and has a knack for figuring things out. That said, he has no...

5 Things to Consider Before Leaving Your Job fo...

One Startup. No Secrets. Start at the beginning. *This post was originally written for Inc.com* Casey is incredibly talented, smart, and has a knack for figuring things out. That said, he has no...

When Feedback Hurts - The Pain of a Negative Re...

One Startup. No Secrets. Start at the beginning. It was 9PM on Friday and I was heading to the bar to meet my wife and friends for drinks. It was going to...

When Feedback Hurts - The Pain of a Negative Re...

One Startup. No Secrets. Start at the beginning. It was 9PM on Friday and I was heading to the bar to meet my wife and friends for drinks. It was going to...

Burning Cash and Slashing Profits for Growth

One Startup. No Secrets. Start at the beginning. I finally ran the numbers and called Casey, as promised, to report the actual cost of a bottle of our Bees Knees Spicy...

Burning Cash and Slashing Profits for Growth

One Startup. No Secrets. Start at the beginning. I finally ran the numbers and called Casey, as promised, to report the actual cost of a bottle of our Bees Knees Spicy...

#1 Lesson From Our Mistakes - You Should Make Y...

       One Startup. No Secrets. Start at the beginning.  So far we’ve made a mass of critical mistakes: We made poor assumptions on our COGS / product cost and...

#1 Lesson From Our Mistakes - You Should Make Y...

       One Startup. No Secrets. Start at the beginning.  So far we’ve made a mass of critical mistakes: We made poor assumptions on our COGS / product cost and...

Selling a Product That Doesn't Exist (Day 22)

One Startup. 30 Days. No Secrets. Start at the beginning.    It's true, we are taking orders for a product that doesn’t actually exist. Yet. Despite the narrowing 30 day timeline, or...

Selling a Product That Doesn't Exist (Day 22)

One Startup. 30 Days. No Secrets. Start at the beginning.    It's true, we are taking orders for a product that doesn’t actually exist. Yet. Despite the narrowing 30 day timeline, or...